Dear Campground Owner

This article discusses web site content from two perspectives - as a potential customer and as a travel consultant who researches campgrounds.

Dear Campground Owner

Do you realize that 73% of people who use the Internet research travel information?* If you don't have a web site yet it is time to get on the bandwagon. If you already have a website, does it have the information campers are looking for?

This article discusses web site content from two perspectives - as a potential customer and as a travel consultant who researches campgrounds.

We camp in a 36 foot motor home. We bring our car on top of a flatbed trailer behind the motor home. This give us an overall length of 56 feet. One of the most important pieces of information I need when selecting a campground is - How big are the sites? I want to read something like - Large pull thru sites that are 65 feet long. If your website simply states Big Rig friendly, you have not given me enough information. At that point, I may go to another campground website or refer to a campground directory which contains that information. If you also tell me how wide the site is, I have an idea of whether the site can accommodate slideouts and still leave us room to walk around.

The next most important thing I want is pictures, pictures and pictures. I like to see pictures of the campsites in particular. This helps me choose to stay at your campground or not. Pictures of the amenities and entrance are nice as well. I recommend that your photo album area be on a separate page so it does not impact the length of time it takes to load your homepage. Please use thumbnail pictures with the option to view a larger size.

I want to know what kind of hookups I can expect, whether I have a choice of open, shaded and wooded sites (include pictures for each type) and other amenities that your campground offers such as modem hookup, cable TV and pool.

I need to know if your campground accepts pets. Even though it is assumed most campgrounds do accept pets, I like to see it in writing on the website. And please be sure that you understand the terms for pet restriction when you put an entry into a campground guide; electronic or printed. I have read through many campground entries that say "Pet Restrictions" only to find out that the campground requires a dog to be on a leash. All campgrounds require pets to be leashed. If I read "pet restrictions" within your listing, I will probably not take the time to find out what the restriction is if I have a choice of another campground.

Now some ideas from the perspective of RV Vacation Planner. I have the same needs as the customer plus a few more items. When I am planning a trip for someone else, I still need the size, hookups and pet information. The pictures are very important as well.

I prefer to copy the campground name, address and phone number directly off the site. If I need to retype this information there is a chance that I will spell it wrong or type the wrong phone number. That impacts the customer's ability to make a reservation. Even if you place this information within a graphic at the top of the page, please repeat this information grouped together at the bottom of the page.

I want printed directions rather than a map. I want to see how many miles in which direction. I want to copy these directions so I don't give incorrect information to your potential customer.

Please include your rates for the current year. I need to know if the rates are just for 2 people or a family. Are there additional charges for using A/C or 50 amp service?

One campground website had all the pertinent information in a sidebar. That was very helpful and left me with more time to explore the site since I was not spending a lot of time reading through the text for specifics.

The Internet is a wonderful tool for research and marketing. Some sites make the research process a pleasure and others just cause frustration. I hope this article has given you important information on what can be helpful. Thank you for taking the time to visit this site.

Happy Camping
Donna Flanders

The Happy Camper Club